Free AI ad tools, teardowns, and reference

Everything on this page is free and nothing is gated. The tools are prompts and Claude skills you run yourself. The teardowns are counts off real Meta ad libraries, not opinions about them. The reference exists so the words we use mean one thing.

Whim Creative is a premium AI ad studio for DTC ecommerce brands running paid Meta. If you want the studio rather than the tools, take the 60-second qualifier.

Free tools you can run today

No email, no account, no API keys. Each one is a prompt or a skill you paste into Claude or ChatGPT and run against your own brand.

The Angle Grid

Crosses Eugene Schwartz's five stages of awareness against the eight primal desires from Cashvertising. Forty boxes. The skill fills every box with a specific angle and a real hook line for your brand, maps the ads you already run onto the grid, and ranks the empty boxes worth testing next.

The Seedance 2.5 Ad Builder

Answer fifteen lines about your product and get back a complete, runnable Seedance 2.5 ad spec: shot list, camera language, dialogue, and the parameter block. Written from production runs, not from the model card.

Open The Seedance 2.5 Ad Builder →

The Paper Machine

Paste a voice-over script and get a finished Vox-style hand-cut paper-collage ad. Claude splits the beats, writes the image prompts, and assembles the sequence. One of the cheapest distinct formats to test against a feed full of talking heads.

Script Machine

Generate direct-response scripts for AI video ads, structured hook-first so the first two seconds carry the ad.

Teardowns and format research

What we found when we pulled real Meta ad libraries apart and counted. Numbers, not opinions.

AD TEARDOWN, 394 CREATIVES

The Dr. Squatch teardown

We pulled every live creative on Dr. Squatch's Meta account and tagged it. Scent is their number-one angle at 31 percent. The teardown shows the angle split, the format mix, what they run longest, and the specific gaps a challenger brand can take.

Open The Dr. Squatch teardown →

The AI Ad Format Catalog

Twelve AI video ad formats that are working on Meta right now. What each one is made of, where it wins, the message it suits, and the specific place it breaks. Built from our own production runs, with example creative for each.

Open The AI Ad Format Catalog →

Case studies

Anonymized results from DTC engagements. What we shipped, what moved, and what made it move.

Reference

Plain-English definitions and answers, written to be quoted.

What is AI UGC?

AI UGC explained without the hype: what it is, how it differs from a stock AI avatar, where it beats a human creator, and where it does not.

Best AI UGC agencies for DTC brands

The agencies and tools buyers actually shortlist, who each one is right for, and the questions to ask before you hire one.

Open Best AI UGC agencies for DTC brands →

What an AI UGC agency costs

Self-serve tools, creator marketplaces and done-for-you agencies side by side, with the prices each one publishes.

Open What an AI UGC agency costs →

What is a UGC agency?

What a UGC agency does, the four kinds you'll find, what they cost, and how AI changes the job.

Open What is a UGC agency? →

Are AI UGC ads legal?

The FTC and New York rules for AI presenters, testimonials and disclosure, in plain English with sources.

Open Are AI UGC ads legal? →

UGC ad script templates

Six fill-in script templates with timing, a worked example for each, and a hook bank.

Open UGC ad script templates →

Glossary of AI ad production terms

Canonical definitions for the AI Creative Loop, the three format buckets, 21-attribute tagging, sensorial ads, and the DTC performance metrics that go with them.

Open Glossary of AI ad production terms →

How to test AI UGC ads

Hook variations, angle testing, how big a sample you actually need before killing a creative, and how tagging turns a winner into a repeatable pattern.

Open How to test AI UGC ads →

FAQ

Turnaround, volume, revisions, pricing bands, what we need from you, and what happens in week one.